My Resume
— Professional Overview
A seasoned brand marketer and innovative growth strategist with a unique creative edge, I bring deep experience building high-performing, culture-shaping businesses and brands as both a leader and an operator.
My foundation includes 8 years in CPG brand management within Beverage Alcohol at Constellation Brands, preceded and complemented by 7 years in media and entertainment where I led story development for original TV series, built Saturday Night Live’s digital business from the ground up, and co-founded Above Average within Broadway Video.
Anchored by an MBA from Stanford Graduate School of Business, my career reflects a rare blend of strategic vision, creative leadership, analytical rigor, operational expertise, and entrepreneurial drive.
- 15 years of progressive experience in brand management, strategy, omnichannel marketing, innovation, and storytelling
- Senior leadership roles in venture-backed startups and a Fortune 500 CPG company across CPG and entertainment industries
- Proven record scaling founder-led lifestyle brands, revitalizing category icons, growing disrupters into Category leaders, and positioning brands for acquisition with full brand and marketing P&L ownership.
- Extensive network of experts and leaders across industries and functions.
- Based in San Francisco, CA — formerly resided in Boston, NYC & LA.
Currently available for short-term, project-based or interim engagements and open to discussing full-time opportunities.
— Experiences & Accomplishments
- Top 25% of MBA Class at Stanford Graduate School of Business
- Revitalized Woodbridge by Robert Mondavi, a $350M wine category giant. Reversed decline and restored category outperformance after 3 years lagging the market, reclaiming its status as the #4 US wine brand.
- Shaped two CPG brands into attractive acquisition targets and successfully led their post-sale divestiture transitions.
- Led end-to-end repositioning of SVEDKA Vodka projected to increase annual revenue +24% and gross margin +11.6bps by FY30.
- Developed and launched Wine Your Way!, the most successful brand platform and marketing campaign of the last 10 years within Constellation Brands’ Wine & Spirits Division – expanding reach by unlocking Penetration with younger buyers without alienating core audience.
- Led development & commercialization of over 40 new CPG products (new-to-world innovations, line extensions & LTOs) that have driven over $300M in revenue.
- Created insights-to-action methodology now used across Constellation Brands' Wine & Spirits Division to identify key business drivers and drags and translate insights into strategies and profitable marketing programs. Pilot program drove $1.9M in incremental revenue within 1month.
- Established a Category-leading loyalty program, quadrupling members and increasing members’ CLV by +73% within 1 year.
- Spearheaded 50+ SKU packaging refresh that reduced COGS and improved gross margin by 7.8bps while increasing purchase intent by 17% among target affordable luxury buyers without alienating core.
- Streamlined Austin Cocktails’ distribution and growth strategy, accelerating velocity +40% and establishing a scalable playbook for national expansion.
- Built Saturday Night Live’s digital strategy and business from the ground up.
- Co-founded Above Average, Broadway Video’s digital brand, charting a growth strategy that outperformed peers by 5-10x and established one of the most successful media brand channels of 2010s.
- Led creative strategy and owned development of several TV shows from ideation through development, production and delivery.
- Pioneered content strategy for TV arm of an emerging Hollywood studio.