BURKE & CO.

Brand Management & Marketing Consultancy
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BURKE & CO.

Brand Management & Marketing Consultancy

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SIMONE BURKE

SIMONE BURKESIMONE BURKESIMONE BURKE

 Strategic Brand and Marketing Consulting 

from a CPG veteran with entertainment roots.

Learn More
Book a Consult

SIMONE BURKE

SIMONE BURKESIMONE BURKESIMONE BURKE

 Strategic Brand and Marketing Consulting 

from a CPG veteran with entertainment roots.

Learn More
Book a Consult

— Break Through, Innovate and Grow.

From creative briefing to fractional leadership, I offer a range of flexible, high-impact services and support to help you drive brand excellence and commercial success. 


Your Partner in Success

I'm a passionate brand leader-operator with 15 years of experience in marketing, strategy, innovation and general management and an MBA from Stanford Graduate School of Business. My work spans CPG, beverage alcohol, tech, and entertainment — from premium lifestyle brands to mass-market powerhouses, utility-driven category creators, and digital-native platforms.


I help brands define their difference, move with purpose, and deliver results.


From developing and scaling new products within venture-backed startups or revitalizing category icons for Fortune 500 CPG companies, I specialize in building data-backed strategies and insights-led plans that move your consumers forward and unlock sustainable, profitable growth.

   

Available for short-term, project-based or interim engagements.

Open to discussing full-time opportunities.

Key Experiences & Achievements

Services & Support

Brand & Growth Strategy

Omnichannel & Integrated Marketing

Omnichannel & Integrated Marketing

Positioning, brand architecture, audience segmentation, white space identification, rebranding, revitalization, long-range planning.

Omnichannel & Integrated Marketing

Omnichannel & Integrated Marketing

Omnichannel & Integrated Marketing

Go-to-market strategy, omnichannel planning and activation, DTC optimization, performance marketing, retail presence, trade programs, partnership strategy.

Creative Development & Execution

Omnichannel & Integrated Marketing

Creative Development & Execution

Creative &/or agency briefs, insight-led campaign platforms, tagline and messaging development and optimization, copywriting.

Fractional Leadership & Advisory

Fractional Leadership & Advisory

Creative Development & Execution

Acting CMO, Brand Lead support, or strategic advisory for growing or venture/PE-backed teams.

Insights & Analytics

Fractional Leadership & Advisory

Insights & Analytics

Data analysis, marketing ROI, funnel analytics, LTV/CAC modeling, campaign optimization, performance auditing, diagnosis and reporting. 

Coaching & Training

Fractional Leadership & Advisory

Insights & Analytics

Coaching for early-to-mid-career brand and marketing talent, internal team training on brand fundamentals, storytelling, and strategic planning.

Brand & Business Audits

Commercial & Channel Strategy

Commercial & Channel Strategy

R&O evaluation, SWOT analysis, business value drivers & drags assessments with actionable recommendations.

Commercial & Channel Strategy

Commercial & Channel Strategy

Commercial & Channel Strategy

Route-to-market & omnichannel distribution strategies, roadmap development, DMA prioritization. 

Innovation & Packaging

Commercial & Channel Strategy

Innovation & Packaging

Portfolio strategy, innovation pipeline planning, concept development, product development, naming, packaging, pricing, volume forecasting, SKU rationalization.

Innovation & Packaging

Book a Consultation or Engagement

Contact

Let's get started! Reach out to request an estimate, schedule a consultation, or discuss an engagement.

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Connect with Me: www.linkedin.com/in/simonejburke/

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Strategic Brand and Marketing Consulting

Based in San Francisco, CA

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