SIMONE BURKE
Strategic Brand and Marketing Consulting
from a CPG veteran with entertainment roots.
SIMONE BURKE
Strategic Brand and Marketing Consulting
from a CPG veteran with entertainment roots.
Signed in as:
filler@godaddy.com
Strategic Brand and Marketing Consulting
from a CPG veteran with entertainment roots.
Strategic Brand and Marketing Consulting
from a CPG veteran with entertainment roots.
From creative briefing to fractional leadership, I offer a range of flexible, high-impact services and support to help you drive brand excellence and commercial success.
I'm a passionate brand leader-operator with 15 years of experience in marketing, strategy, innovation and general management and an MBA from Stanford Graduate School of Business. My work spans CPG, beverage alcohol, tech, and entertainment — from premium lifestyle brands to mass-market powerhouses, utility-driven category creators, and digital-native platforms.
I help brands define their difference, move with purpose, and deliver results.
From developing and scaling new products within venture-backed startups or revitalizing category icons for Fortune 500 CPG companies, I specialize in building data-backed strategies and insights-led plans that move your consumers forward and unlock sustainable, profitable growth.
Available for short-term, project-based or interim engagements.
Open to discussing full-time opportunities.
Positioning, brand architecture, audience segmentation, white space identification, rebranding, revitalization, long-range planning.
Go-to-market strategy, omnichannel planning and activation, DTC optimization, performance marketing, retail presence, trade programs, partnership strategy.
Creative &/or agency briefs, insight-led campaign platforms, tagline and messaging development and optimization, copywriting.
Acting CMO, Brand Lead support, or strategic advisory for growing or venture/PE-backed teams.
Data analysis, marketing ROI, funnel analytics, LTV/CAC modeling, campaign optimization, performance auditing, diagnosis and reporting.
Coaching for early-to-mid-career brand and marketing talent, internal team training on brand fundamentals, storytelling, and strategic planning.
R&O evaluation, SWOT analysis, business value drivers & drags assessments with actionable recommendations.
Route-to-market & omnichannel distribution strategies, roadmap development, DMA prioritization.
Portfolio strategy, innovation pipeline planning, concept development, product development, naming, packaging, pricing, volume forecasting, SKU rationalization.
Connect with Me: www.linkedin.com/in/simonejburke/
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